About Us

PRxPR invests 100% of donations amongst the most critically affected communities. As a no-overhead fund, every dollar goes to work. Aid impacts short and long-term humanitarian needs focused on food/agriculture, clean water and fuel/renewable energy initiatives.

PRxPR was launched by a committed, diverse, and respected group of Puerto Rican business leaders in the US diaspora with extensive experience, broad networks, resources, and direct ties to Puerto Rico.


The partners and leaders of PRxPR are highly respected, Puerto Rican born and raised senior business professionals who bring diverse and extensive US and international experience in key areas of operations, legal, financial, technology, government and marketing.

Carmen Báez

Founder, PRxPR

María Celeste Arrarás

Emmy Award Journalist/Author Telemundo NBCU

Francisco J. Cerezo, Esq.

Partner /US Head of Latin America DLA Piper, LLP

Marilú Medina, Esq.

Assistant General Counsel –
Fortune 500 Company,
Former Partner, O’Neill & Borges, LLC

Jorge Silva Puras, Esq.

Former Chief of Staff to the Governor of Puerto Rico


In addition to the partners, PRxPR has a group of senior associates who support day-to-day operations:

Hilda Cabanelas

Administrative Operations

Margarita Figueroa Toro

Fields Operations

Veronica Diaz

Digital Marketing and Social Media


PRxPR benefits from the advice and counsel of some of the top experts and leaders in the market:

Margarita Alegria, PhD

Chief, Disparities Research & Professor,
Dept Medicine Psychiatry, Mass General
Hospital, Harvard University

Rafael Lizardi

Chief Financial Officer, Texas Instruments

Rafael Saldaña

Partner, Oak Tree Investments

Kristina Schaefer

Senior Associate Dean, External Relations & International Programs, MIT Sloan

Dr. Jaime Torres

VP Community Relations, Urban Health Plan Inc.

Yoly Villamil

Founder/Partner, DVCO Global

Fernando Lloveras

Chief Executive Officer, Puerto Rico Conservation Trust/Para La Naturaleza

Maria Cristina González Noguera

SVP, Global Public Affairs, Estee Lauder

Manuel Suro

Worldwide VP, Global e-Commerce & Digital, Johnson & Johnson

Karen Zahorsky


Alfredo Aponte

IT Director, Evertec


Partners organizations providing in-kind services:

How To Help

Every dollar you give goes directly to the neediest. Every time you share our stories, you inform another. Every contact you make to others of influence, can change a life. Donate. Activate. Advocate. Thank you.

Make your tax deductible
contribution here.


Raise awareness,
spread the word,
share our stories.

Contact members
of the House and Senate.
Request their support for
aid and emergency funding.